OUR STORY
In 2018, MVP President Adrian Sutherland sat in the audience of a daytime panel in New York during Advertising Week, a premier event for the world's top professionals across marketing, advertising, and technology.
At this very moment, he noticed the lack of diversity on the speaker panel and within the audience. This led him to an epiphany: the resources he had access to was not available to the people who needed them most – the minority youth of New York.
Realizing such dynamics and the gap of dedicated resources for minority youth, the vision of MVP was formed.
Why Was MVP Created?
Our minority youth communities are under-resourced PERIOD! And there is a collective responsibility within the minority community to sow into the future we want to see. Therefore, positive minority representation is an important step in the uplifting of our communities and fight against any form of racism seeking to oppress our people. It heightens the psychological awareness needed in shaping the way our youth understand race and ethnicity as part of their royal DNA.
Increased levels of confidence, courage, and commitment can further influence youth minds to be the best that they can possibly be.
How Will We Do It?
Spanning across youth events and youth mentorship programs, we partner with influential minority voices prospering in their respective career fields who can equip our next generation of leaders with perspective and actionable insights on how they can unlock their own talents and become success stories in their own right.